In a bold move to revolutionize urban mobility, Citroen's trendy electric vehicles, the Ami and My Ami Cargo, have taken center stage in Italy's burgeoning car-sharing scene. Spearheaded by the innovative startup Pikyrent, this sustainable mobility initiative has captured the hearts and minds of environmentally conscious consumers across Bari and Taranto.
The Nonconformist Fleet
Pikyrent's visionary approach to shared mobility has seamlessly integrated Citroen's nonconformist Ami – 100% electric and the ingenious My Ami Cargo, a solution tailored to meet the evolving needs of modern professionals. With a fleet of 62 Citroen Ami vehicles and 6 My Ami Cargo models already operational and an additional 30 Amis en route, Pikyrent is poised to redefine urban transportation.
Impressive Numbers and Environmental Impact
The numbers speak for themselves: within just 15 months of launching, Pikyrent has recorded a staggering 18,000 rentals, with users collectively traveling over 70,000 kilometers. But the true impact lies in the environmental savings – a remarkable 20 tonnes of CO2 emissions have been averted thanks to Citroen's zero-emission vehicles.
Diverse User Base
Appealing to a diverse demographic, Pikyrent's service has attracted users across all age groups, from commuter workers and students to young urbanites seeking a sustainable way to navigate the city's vibrant nightlife. Approximately 40% of active users fall within the coveted 20-30 age range, a testament to the initiative's resonance with eco-conscious millennials and Gen Zers.
The Innovative Ami and My Ami Cargo
At the heart of Pikyrent's success lies Citroen's innovative Ami – 100% electric, a compact and stylish quadricycle that seamlessly blends sustainability with accessibility. With zero CO2 emissions, this revolutionary vehicle grants access to restricted urban zones, offering a range of up to 75 kilometers on a single charge of its 5.5 kWh lithium-ion battery. Recharging is a breeze, taking just three hours with a standard 220V electrical socket and the on-board cable.
Complementing the Ami is the Citroen My Ami Cargo, a versatile solution tailored for professionals. Designed for urban delivery and service activities, this ingenious vehicle features a modular loading space adjacent to the driver's seat, allowing for the safe transportation of parcels, mail, and tools.
User-Friendly Digital Platform
Pikyrent's user-friendly digital platform streamlines the entire sharing experience, enabling users to easily locate, book, and pay for rentals. The dedicated app guides users through the process, from registration and payment setup to locating the nearest available vehicle and initiating the rental process.
Flexible Pricing and Comprehensive Services
Pricing is flexible, with options for per-minute billing, voucher purchases, subscriptions, and discounts, catering to diverse usage patterns and budgets. Pikyrent's comprehensive approach extends to fleet management, integrating the vehicles' IoT systems with their technological platform and ensuring seamless operations on the road.
Support from Local Authorities
The initiative has garnered widespread support from local authorities. Antonio Decaro, the Mayor of Bari, expressed delight at the service's successful adoption and the city's pioneering role in promoting electric car-sharing in Southern Italy. "We are happy that the car-sharing service has taken hold in our city and that the example of Bari has been positive for other cities that have chosen to invest in this shared transport system," Decaro stated.
Belief in Shared Micro-Mobility's Growth
Antonella Comes, CEO of Pikyrent, echoed this sentiment, emphasizing the company's unwavering belief in the growth and development of shared micro-mobility beyond major metropolises. "We strongly believe in the development and growth of shared micro-mobility, which must not only be the prerogative of large metropolises but also of medium and medium-small cities," Comes declared.
Citroen's Vision for Sustainable Mobility Alessandro Musumeci, Marketing Director of Citroen Italia, expressed pride in the partnership with Pikyrent, stating, "We are proud to have been chosen by Pikyrent as their project faithfully reflects our vision of increasingly sustainable and responsible mobility of the future."
The Future of Chic, Eco-Friendly Transportation As the demand for sustainable and fashion-forward transportation solutions continues to soar, Citroen's electric vehicles have undoubtedly positioned themselves as the epitome of chic, eco-friendly urban mobility. With Pikyrent's innovative sharing platform and Citroen's cutting-edge electric quadricycles, Italy's cities are poised to embrace a greener, more stylish future, one shared ride at a time.
