FIAT is a brand that has been synonymous with Italian style, innovation, and quality for over a century. The company has always been at the forefront of the automotive industry, adapting to its customers' changing needs and preferences. In 2024, FIAT has reaffirmed its leadership position in the Italian market with impressive sales figures and a diverse range of products that cater to the growing demand for sustainable mobility.

According to Dataforce, a leading provider of automotive data and insights, FIAT registered over 20,500 vehicles in January 2024, accounting for 12.8% of the total market share. This is almost double the number of registrations compared to the second brand in the ranking, demonstrating FIAT’s strong competitive advantage and customer loyalty.

One of the main factors behind FIAT’s success is its focus on hybrid and electric cars, which are becoming increasingly popular among environmentally conscious consumers. FIAT offers a variety of models that combine performance, efficiency, and affordability, while also preserving the distinctive design and flair of the brand.

The Panda Hybrid: The Best-Selling Car in Italy

The Fiat Panda Hybrid is the clear leader among the best-selling cars in Italy, with over 11,100 registrations in January 2024. The Panda Hybrid is the first model of the FIAT range to adopt the new hybrid technology, which reduces fuel consumption and CO2 emissions by up to 30%. The Panda Hybrid is powered by a 1.0-liter three-cylinder engine, coupled with a 12-volt belt-integrated starter generator (BISG), which recovers energy during braking and deceleration and stores it in a lithium battery. The BISG also supports the engine during acceleration, providing a boost of torque and improving responsiveness.

The Panda Hybrid is not only efficient but also compact and versatile, making it ideal for urban driving. The Panda Hybrid is available in two versions: the City Cross and the Cross, both featuring a rugged and adventurous look with front and rear bumpers, side moldings, roof bars, and 15-inch alloy wheels. The Panda Hybrid also offers a spacious and comfortable interior, with a new dashboard and seats made of SEAQUAL® YARN, a recycled fiber derived from plastic collected from the sea.

The Panda Hybrid, together with the 500 Hybrid, contributes to FIAT’s leadership in the A segment, with a market share of over 70%. The 500 Hybrid is another iconic model of the FIAT range, which has been updated with the same hybrid technology as the Panda Hybrid. The 500 Hybrid preserves the charm and elegance of the original 500, while also offering improved efficiency and performance. The 500 Hybrid is available in three trim levels: Pop, Lounge, and Star, each with its own personality and features.

The 500e: The Best-Selling Electric City Car in Italy

The Fiat 500e is the first 100% electric car produced by FIAT, and the best-selling electric city car in Italy. The 500e is a masterpiece of Italian creativity and engineering, designed and produced in Turin, the birthplace of the 500. The 500e is a car that combines the past, the present, and the future, offering a unique driving experience that is fun, eco-friendly, and connected.

The 500e has a range of up to 320 km, and can be recharged in various ways, including a fast charge mode that allows to reach 80% of the battery level in just 35 minutes. The 500e is also equipped with a state-of-the-art infotainment system, with a 10.25-inch touchscreen, wireless Apple CarPlay and Android Auto, and the Uconnect 5 platform, which enables remote access and control of the car’s functions via smartphone. The 500e also features advanced driver assistance systems, such as adaptive cruise control, lane centering, blind spot detection, and traffic sign recognition.

The 500e is available in three versions: Action, Passion, and Icon, each with its own style and specifications. The 500e also offers the possibility to customize the car with different colors, wheels, and accessories, to create a unique and personal expression of one’s taste and personality.

The 500e and the new Fiat 600e, a four-door electric car based on the 500e platform, lead the FIAT brand in the “Private” channel of 100% electric cars, with a market share of 16.1%. The 500e also confirms its leadership in Europe, where it was the best-selling car in the A+B BEV segment in 2023, with a market share of 14.7%, up from 2022.

The 500X: A Symbol of Italian Excellence

The 500X is another successful model of the FIAT range, which recorded over 2,000 registrations in January 2024, in the competitive B-SUV segment. The 500X is a crossover that combines the style and personality of the 500 with the versatility and functionality of an SUV. The 500X is designed and produced in Melfi, a plant that represents the excellence of Italian manufacturing, with high standards of quality, innovation, and sustainability.

The 500X is available in two versions: Urban and Cross, each with its own identity and features. The Urban version is more suited for city driving, with a refined and elegant design, while the Cross version is more adventurous and off-road oriented, with a robust and sporty look. The 500X also offers a wide range of engines, including petrol, diesel, and LPG options, as well as a hybrid version, which reduces fuel consumption and emissions by up to 20%.

The 500X also boasts a high level of technology and safety, with a 7-inch touchscreen, Apple CarPlay and Android Auto, and a host of driver assistance systems, such as forward collision warning, lane departure warning, blind spot alert, and rear cross path detection.

The Secret of FIAT’s Success: Relevance, Sustainability, and Accessibility

FIAT’s leadership in the Italian market results from its ability to be relevant, sustainable, and accessible for all customers, thanks to a range of best sellers that meet sustainable mobility's diverse needs and preferences. FIAT cars are efficient, eco-friendly, and stylish, reflecting Italy's beauty and lifestyle.

FIAT cars also offer user-friendly technological equipment, in line with the idea of “tech it easy”, which makes driving easier and more enjoyable, without compromising on safety and comfort. FIAT cars are also accessible to everyone, thanks to advantageous promotions and initiatives, such as the “FIAT Tricolore Bonus”, which is linked to state incentives and increases the contribution up to 9,000 euros. For example, the Panda Hybrid is offered at 9,450 euros, thanks to a discount and a dedicated loan.

The brand that brings the Italian spirit to the world is also appreciated for the decision taken last summer to replace the gray liveries of the cars with bright colors with strong symbolic value, such as the Italian Sea, the Italian Sun, the Land of Italy, and the Sky of Italy. These colors represent Italy's natural beauty and diversity, as well as its culture and history.

Giuseppe Galassi, Managing Director of Fiat and Abarth in Italy, declares: “The January results confirm our leadership in Italy with the great potential of our range and the continuous increase in service quality. I thank the many Italians who have chosen our models, expressing full appreciation for our products and our values. We will continue to work with passion and dedication to offer our customers the best solutions for sustainable mobility, with the unmistakable style and quality of FIAT”.


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