PEUGEOT Sport is proud to announce a new partnership with the Jack & Jones fashion brand. The Danish fashion house is the official manufacturer of team clothing for the FIA World Endurance Championship program from PEUGEOT Sport and will accompany the automotive and motorsport brand on its return to endurance racing with the PEUGEOT 9X8 hypercar.
Jack & Jones was founded 30 years ago and is still family-owned. The fashion brand and PEUGEOT Sport entered into this cooperation because they share fundamental company values: innovation, performance, quality, high-quality design. The manufacturing and testing process fits in with the technological and demanding environment of PEUGEOT Sport's new long-distance program. As the official outfitter for the Danish team at the last Olympic Games, Jack & Jones presented a high-quality functional range that offers comfort, style, and durability for all shapes and sizes. This fundamental philosophy for Jack & Jones production is aligned with PEUGEOT Sport's strategy for efficiency and reliable performance.
A new Jack & Jones collection was jointly developed with a creative approach during a visit to PEUGEOT Sport in Denmark. The aim is to create a real connection between the brands through innovation and professional collaboration; Jack & Jones' quality control laboratory is one of the most advanced fashion industries and comparable to a QC department in motorsport. Cutting-edge design, engineering, manufacturing, and the constant pursuit of improvement are other factors that make a crucial player in an industry that moves almost as fast as motorsport.
Jack & Jones is a young fashion brand with a very high level of quality, which enables PEUGEOT Sport to address a young and fashion-conscious target group. At the same time, Jack & Jones benefits from PEUGEOT's long-standing, high-quality image with its unmistakable design values.
Anders Gam, Brand Director of Jack & Jones: "We are delighted to be joining forces with a renowned brand like PEUGEOT, as we share many similar strengths such as quality and innovation in our company."
Olivier Jansonnie, Technical Director of PEUGEOT Sport: "In endurance racing, it is our duty today to develop a racing car that is not only technologically excellent, innovative, reliable, and efficient but also fits our values of quality, sustainability and economy. We are pleased to start this new chapter of our racing journey with Jack & Jones, who also reflect these values in their company." @via Haut Fashion.
