PEUGEOT Sport is proud to announce a new partnership with the Jack & Jones fashion brand. The Danish fashion house is the official manufacturer of team clothing for the FIA ​​World Endurance Championship program from PEUGEOT Sport and will accompany the automotive and motorsport brand on its return to endurance racing with the PEUGEOT 9X8 hypercar.

Jack & Jones was founded 30 years ago and is still family-owned. The fashion brand and PEUGEOT Sport entered into this cooperation because they share fundamental company values: innovation, performance, quality, high-quality design. The manufacturing and testing process fits in with the technological and demanding environment of PEUGEOT Sport's new long-distance program. As the official outfitter for the Danish team at the last Olympic Games, Jack & Jones presented a high-quality functional range that offers comfort, style, and durability for all shapes and sizes. This fundamental philosophy for Jack & Jones production is aligned with PEUGEOT Sport's strategy for efficiency and reliable performance.

A new Jack & Jones collection was jointly developed with a creative approach during a visit to PEUGEOT Sport in Denmark. The aim is to create a real connection between the brands through innovation and professional collaboration; Jack & Jones' quality control laboratory is one of the most advanced fashion industries and comparable to a QC department in motorsport. Cutting-edge design, engineering, manufacturing, and the constant pursuit of improvement are other factors that make a crucial player in an industry that moves almost as fast as motorsport.

Jack & Jones is a young fashion brand with a very high level of quality, which enables PEUGEOT Sport to address a young and fashion-conscious target group. At the same time, Jack & Jones benefits from PEUGEOT's long-standing, high-quality image with its unmistakable design values.

Anders Gam, Brand Director of Jack & Jones: "We are delighted to be joining forces with a renowned brand like PEUGEOT, as we share many similar strengths such as quality and innovation in our company."

Olivier Jansonnie, Technical Director of PEUGEOT Sport: "In endurance racing, it is our duty today to develop a racing car that is not only technologically excellent, innovative, reliable, and efficient but also fits our values ​​of quality, sustainability and economy. We are pleased to start this new chapter of our racing journey with Jack & Jones, who also reflect these values ​​in their company." @via Haut Fashion.

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