Many people participated in the celebration of New Year's Eve, which is safe and socially distant. This is closely related to messaging services and voice calls. With over 2 billion users, WhatsApp had a record number of calls. According to Facebook, more than 1.4 billion video and voice calls have been made worldwide.
Facebook was one of the companies that experienced unprecedented demand for its services around March 2020, when the pandemic was stated. Many people suddenly started working from home and distanced themselves from friends and family, resulting in a surge in messages and phone calls. Facebook has previously detailed its efforts to address the increase in traffic.
On New Year's Eve, WhatsApp sets a new call record; it was said to have increased by 50% or more compared to the New Year's Eve of 2019.
As far as WhatsApp users are concerned, the top AR (Augmented reality) effect used on New Year's Eve was the 2020 Fireworks option. Both Facebook and Instagram were heavily used to celebrate the countdown, with more than 55 million live sessions on the final day of 2020.
Also, the use of this type of platform is unlikely to diminish immediately.