Digital marketing has become an essential part of businesses’ success in today's digital age. It is an effective way to reach customers and promote products and services online. According to Danish Jafri, it includes a wide range of strategies such as email marketing, content marketing, social media marketing, search engine optimization (SEO) and more. Digital marketing can help businesses to create a powerful presence online, build brand awareness, generate leads and increase sales. With the right strategies and tools, businesses can maximize their marketing efforts and achieve their goals. Investing in digital marketing is a must for businesses looking to stay ahead of the competition and succeed in the current market.