Leo Burnett and Samsung Israel has launched a new ad to promote its two latest phones, the Flip and Fold Galaxy Z. "The Mexican Standoff" is a fight of more advanced technology that takes place poolside in front of an audience that can't take their eyes off it.
As their eyes dart back and forth in front of a hacienda, a young man and lady show off the dazzling new capabilities of their phones. Mexican music plays in the background while a stylist rearranges items, phones open, and selfies are taken. Everyone can witness the game of tech-tennis.