's bookmarks
Customer-Centric Approach to Digital Transformation
Technology has always been the core of digital transformation. But to thrive now, businesses need customer-centricity. When your customer wins, so do you...
All You Need to Know About AdTech Industry
AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now? AdTech is...
Third-party cookie - Challenges for marketers
This is the era of privacy. The modern consumer expects truly personalized experiences on whatever touchpoint they engage with your brand. Challenge...
Best Sales Automation Tools for 2022
Sales automation tools increase your productivity without compromising quality. However, knowing which tools are preferred for your business to expedite...
Martech interview with Nick Bennett on Automation
Businesses have to focus on automation and personalization according to the size of the company. In this Martech Interview on Automation with Nick Bennett...
Effective Email Marketing Strategies to Boost Sales
Most marketing channels are saturated, but email gives you the leverage to stand out. But, what matters the most here is to build a relationship with your...
Martech interview with Lindsay Tjepkema on Content Marketing
Amplified marketing is the next generation of content marketing as it enables firms with audience networks to use audio/video as a part of marketing...
Local Social - Improve Customer Experience for Sales
Local Marketing underlines the need to train teams. With this fact, it is easy to design strategies and interact with the audience. In this article,...
The Top Digital Marketing Trends of 2022
Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends?...
First-Party Data Collection Strategies for Businesses
Data is a crucial driver in marketing. Read on to learn about first-party data collection & 8 First-Party Data Collection Strategies for Brick &...
The Tenets of Modern Marketing & Customer Engagement
Modern Marketers have various channels for customer engagement defining a brand depth. Technology plays an important role in planning marketing stages....
Holiday Guide - MarTech Tips & Trends 2021
Technology and Marketing are a new trend in the business world. The article focuses on four pillars focusing on the completion of the business cycle and...
Reasons Why Website is Slow and How to Fix It
Website's speed is important for better web experience, SEO & enhanced conversion rates. Checkout the article by Deyan Georgiev from NitroPack to fix...
Wealthy Email Marketing Campaign
Check out this amazing Infographic from Rochelle Williams on tackling the constant marketing dilemma of fetching healthy opens for your wealthy email...
Ecommerce vs Entertainment - For Primetime
As 2020 and the first half of 2021 saw countries around the world move in and out of lockdowns under the pandemic, the acceleration of ecommerce vs...
Increase Online Visibility on Holiday Rush
The holiday season is here! Consumers are already busy with their holiday shopping, and whether they’re buying online or in stores, the buying research...
Emergence of Chief Marketing Technologists
Transforming marketing in the digital economy gets at intertwining technical and marketing capabilities. But what does it mean for your org chart? The...
Market Intelligence for Business Growth
Market intelligence empowers organizations with insights that guide strategic decision-making. Tapping into new revenue opportunities requires something...
DSP Technology for Middle-market Brands
Brittany Wray shares insights on programmatic advertising and its influence on marketing. She highlights the outcomes derived from the said technique...
Strategic Content Marketing for Inbound Leads
CEO, Marketing Insider Group, Michael Brenner dissects content strategies to help you navigate the value-driven lead generation landscape more efficiently...