's bookmarks

Technology has always been the core of digital transformation. But to thrive now, businesses need customer-centricity. When your customer wins, so do you...

AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now? AdTech is...

This is the era of privacy. The modern consumer expects truly personalized experiences on whatever touchpoint they engage with your brand. Challenge...

Sales automation tools increase your productivity without compromising quality. However, knowing which tools are preferred for your business to expedite...

Businesses have to focus on automation and personalization according to the size of the company. In this Martech Interview on Automation with Nick Bennett...

Most marketing channels are saturated, but email gives you the leverage to stand out. But, what matters the most here is to build a relationship with your...

Amplified marketing is the next generation of content marketing as it enables firms with audience networks to use audio/video as a part of marketing...

Local Marketing underlines the need to train teams. With this fact, it is easy to design strategies and interact with the audience. In this article,...

Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends?...

Data is a crucial driver in marketing. Read on to learn about first-party data collection & 8 First-Party Data Collection Strategies for Brick &...

Modern Marketers have various channels for customer engagement defining a brand depth. Technology plays an important role in planning marketing stages....

Technology and Marketing are a new trend in the business world. The article focuses on four pillars focusing on the completion of the business cycle and...

Website's speed is important for better web experience, SEO & enhanced conversion rates. Checkout the article by Deyan Georgiev from NitroPack to fix...

Check out this amazing Infographic from Rochelle Williams on tackling the constant marketing dilemma of fetching healthy opens for your wealthy email...

As 2020 and the first half of 2021 saw countries around the world move in and out of lockdowns under the pandemic, the acceleration of ecommerce vs...

The holiday season is here! Consumers are already busy with their holiday shopping, and whether they’re buying online or in stores, the buying research...

Transforming marketing in the digital economy gets at intertwining technical and marketing capabilities. But what does it mean for your org chart? The...

Market intelligence empowers organizations with insights that guide strategic decision-making. Tapping into new revenue opportunities requires something...

Brittany Wray shares insights on programmatic advertising and its influence on marketing. She highlights the outcomes derived from the said technique...

CEO, Marketing Insider Group, Michael Brenner dissects content strategies to help you navigate the value-driven lead generation landscape more efficiently...

Darcy Bickham talks about reaching audiences for effective brand marketing. She underlines the need for customer engagement and platform algorithms for...

CEO of Ziflow Anthony Welgemoed shares his insights on testing markets in an Martech Interview on marketing automation with focus on automation. Read on...

Check out the quick digital marketing guide from Jack Scullin of Nogin, to learn the essential ways to boost traffic to your online storefront and sell more products....

Darcy Bickham talks about upcoming digital marketing trends 2022 considering customer journey and social media marketing. She highlights the importance of...

SVP, RICOH Graphic Communications Gavin Jordan-Smith underlines the four technological changes in an Martech Interview on technological changes in the...

Automation is a buzzword in the technological era hoping to finish tasks in the best possible manner. In today's scenario, we are bound to use top...

Chief Executive Officer at Intellum, Greg Rose shares perspectives about Customer Success and its role in Customer education in Martech Interview on...

Founder and CEO of Karlsgate, Brian Mullin sheds light on the importance of customer data shaping business in Martech Interview on Customer Data. He...

Personalization has become an integral part of marketing strategies. Sarie Drake from R2i discusses building the foundation for a personalized UX Strategy...

Create a Memorable Color Palette - Color is another fundamental piece in the marketing puzzle and is essential to strong branding. Think of Pepsi’s...