SVP, RICOH Graphic Communications Gavin Jordan-Smith underlines the four technological changes in an Martech Interview on technological changes in the marketing technology arena. He brings to light the techniques of delivering customer experiences for business growth. He believe that the data-driven approach is becoming the single most important attribute to embrace. Data is dynamic and transformative with the buyer’s journey; it goes beyond the firmographic information, but quickly dives into using Artificial and Cognitive Intelligence.
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