In your marketing and sales activities, B2B testimonial videos are a terrific way to use the good experiences of delighted customers to help you convert new consumers. Customers’ opinions matter nine times as much as the company’s own, according to research. Additionally, this is especially valid in the case of business-to-business (B2B) organizations. Because they don’t want to waste their time on a subpar product or service. Moreover, professionals rely on the recommendations of their peers.